ABOUT ME

Hi, I’m NAT

I’m a social media strategist, founding Less Wasted Living in 2020 after a 10-year career in retail domestically and abroad. I first started my business to help businesses find sustainable solutions. Still, I quickly realized I could better support conscious business owners by combining my career experience with my passion for social media to help brands better understand and utilize social media.

I quickly noticed a gap between the consumption of promising hacks, tips, and tricks businesses and the implementation of them. What was missing? A solid, personalized, human-focused social strategy that felt unique, value-driven, creative, effective, and time rich. No cookie-cutter, one size fits all approach, and absolutely no chasing algorithm demands.

With an affection for personal development, human discovery, and alternative living, I’ve made it my mission to shine a light on the human beings and businesses that are doing fucking brilliant work with kindness at the core.